Privacy Policy | American Gear Company

Privacy Policy

American Gear Company
Effective Date: October 22, 2026

At American Gear Company, we respect your privacy and are committed to protecting the personal information you share with us. Whether you're purchasing a product, requesting a custom quote, uploading artwork, or simply browsing our website, we believe you deserve transparency about how your information is collected and used.

This Privacy Policy describes the information we collect, how we use it, when it may be shared, and the choices available to you.

1. Information We Collect

We may collect personal information when you visit our website, purchase products, request quotes, create an account, or communicate with our team.

Information you provide directly:

Name, email address, phone number, and billing or shipping address.
Order information, purchase history, and product preferences.
Company names and business contact information.
Custom artwork, logos, design files, and product specifications.
Customer service inquiries, correspondence, and feedback.
Account information and communication preferences.

Information collected automatically:

IP address and approximate geographic location.
Browser type, device information, and operating system.
Pages visited, referral sources, and website interactions.
Cookies and similar tracking technologies.
Shopping cart activity and general website usage data.

Payment transactions are processed through supported payment service providers. American Gear Company does not require customers to provide complete payment card numbers through ordinary email or customer service communications.

2. How We Use Your Information

We use personal information to operate our business and provide customers with reliable service.

This includes:

Processing purchases, payments, refunds, and returns.
Preparing quotes and managing custom manufacturing orders.
Communicating production progress and delivery information.
Reviewing submitted artwork and coordinating product customization.
Providing technical assistance, warranties, and customer support.
Managing customer accounts and purchase histories.
Improving our products, website, and customer experience.
Preventing fraud and protecting our business operations.
Sending promotional communications when permitted by law and consistent with your preferences.
Complying with applicable legal and regulatory requirements.

We use customer information for legitimate business purposes and do not require customers to subscribe to promotional communications as a condition of purchasing our products.

3. Custom Artwork & Uploaded Files

American Gear Company specializes in custom-manufactured products, including snowboards, skateboards, surfboards, arcade cabinets, and promotional merchandise.

When customers submit artwork, logos, photographs, or other production files, we may use these materials to:

Prepare product mockups and proofs.
Produce customized merchandise.
Communicate specifications to manufacturing or printing partners.
Maintain order documentation.
Assist with reorders, warranty claims, or production questions.

Submitting artwork for manufacturing does not, by itself, grant American Gear Company permission to sell that artwork or use it for unrelated advertising.

Artwork and associated customer information may be shared with production partners when necessary to complete the requested order.

Customers should only submit artwork they are authorized to use.

4. Sharing Information With Service Providers

We may share necessary personal information with trusted service providers that assist in operating our business.

These providers may include:

E-commerce and website hosting platforms, including Shopify.
Payment processors and fraud prevention services.
Shipping companies and fulfillment providers.
Printing, manufacturing, and production partners.
Email and customer communication providers.
Technology, hosting, analytics, and security providers.

We share information as reasonably necessary for these services and subject to applicable agreements and legal requirements.

We may also disclose information when required by law, in response to valid legal requests, to protect our rights or customers, or in connection with a legitimate business transfer.

5. Cookies & Website Analytics

Our website may use cookies and similar technologies to improve functionality and understand visitor activity.

Cookies may help us:

Maintain shopping carts and customer sessions.
Remember preferences.
Measure website performance.
Understand which products and pages interest customers.
Support advertising and marketing measurement, where enabled.

Some cookies are essential to website operation, while others may be optional.

You may be able to manage cookie preferences through our website's privacy controls or your browser settings.

Disabling certain cookies may affect website functionality.

Depending on the technologies enabled on our website, certain advertising-related data disclosures may qualify as sharing or selling personal information under applicable privacy laws. Where required, we provide appropriate notice and opt-out choices.

6. Email & SMS Communications

We may communicate with customers regarding orders, quotes, product updates, support requests, and promotional opportunities.

You can unsubscribe from promotional emails using the unsubscribe link included in those messages or by contacting us directly.

Text messaging programs, including SMS consent, message frequency, charges, and opt-out instructions, are governed by our separately published SMS Policy.

We do not sell or share mobile phone numbers or SMS consent information with third parties or affiliates for their independent marketing purposes.

Information may be shared with messaging service providers as necessary to operate our communications programs.

7. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, and misuse.

Access to customer information is limited according to business responsibilities and operational requirements.

Although we work to protect customer information, no website, electronic transmission, or storage system can be guaranteed completely secure.

Customers are encouraged to protect their account credentials and contact us if they suspect unauthorized activity.

8. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy.

Retention periods may depend on:

Order fulfillment and customer service requirements.
Warranty and product support obligations.
Accounting, tax, and legal recordkeeping requirements.
Fraud prevention and dispute resolution.
Legitimate business needs, including production records and customer-approved reorders.

When information is no longer reasonably necessary, we take appropriate steps to delete, anonymize, or securely dispose of it, subject to applicable legal obligations.

9. Your Privacy Rights

Depending on where you live and which privacy laws apply, you may have rights to:

Request access to personal information we maintain.
Request corrections to inaccurate information.
Request deletion of eligible personal information.
Request information about certain disclosures of your data.
Opt out of qualifying targeted advertising, sale, or sharing of personal information.
Withdraw consent for optional communications.

Certain requests may be limited by legal obligations, fraud prevention needs, warranty administration, or other lawful exceptions.

To submit a privacy request, contact:

frontdesk@americangearcompany.com

We may need to verify your identity before completing certain requests.

We will respond within the timeframes required by applicable law.

10. Children's Privacy

Our website is intended for general audiences and is not directed to children under 13 years of age.

We do not knowingly collect personal information directly from children under 13 without legally required parental consent.

If a parent or guardian believes a child has provided personal information to us without appropriate authorization, please contact us so we can review the situation and take appropriate action.

11. Third-Party Websites & Services

Our website may contain links to websites, payment services, social media platforms, or other services operated by third parties.

These third parties maintain their own privacy practices and policies.

American Gear Company is not responsible for the content or privacy practices of independently operated websites.

We encourage customers to review the privacy policies of external services before providing personal information.

12. International Customers

American Gear Company is based in the United States and may serve customers in other countries.

If you access our website from outside the United States, your personal information may be processed or stored in the United States or other countries where our service providers operate.

Where applicable, we will process international personal information in accordance with relevant legal requirements, including any required safeguards for cross-border transfers.