American Gear Company is a small family of companies in the action sports and manufacturing industries. We started manufacturing products in August of 1997 under the name Monson Snowboards in a small garage located in Southern California. Through many failures, successes and learning experiences we have refined our processes and created a full service highly functional manufacturing company.

In the summer of 2012 we moved operations from Southern California to St. George Utah and created American Gear Company to be our parent company of our brands.

Our house branded products include Humanity Snowboards and Spot Sports. Humanity Snowboards is our high end niche line of products that are found primarily in specialty stores across the nation and soon the globe. Spot products are found in Costco across Utah, Idaho and Montana.

All of the processes from design to production to order fulfillment is done right here in our own factory. This control provides us extreme flexibility and customer service.


  • Humanity Snowboards

  • Factory Photos

    Boards in process

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  • Recent Custom Snowboard Projects


    Custom snowboards have been and still are an awesome way to promote your company.  We are fast and local, with our own production facility.  We can change on the fly for you and even handle the drop shipping.  Our boards are manufactured by us, we don;t import blanks from China and stick a sticker on […]

  • Factory Photos Feb 2016

    This beast gnaws through all the core blanks to precision.

    It's fun to share some pics form around the shop periodically. We are constantly doing new projects that keep things interesting and always fun.

  • Case Study: DeWalt Tools


    Find out how DeWalt used custom snowboards to boost sales!

  • We can make it happen

    custom shot board

    Recently at the 2016 PPAI show in Vegas we were approached by a company with a problem. They were up against the deadline to produce and ship a project, the problem was their current vendor was having troubles. After a conversation on the show floor we had a plan in place and began to execute [...]

  • Wakeboards

    We began building wakeboards about 4 years ago to satisfy a need for one of our customers. With our unique position as a full service factory, we were able to step up and modify our factory to accommodate wakeboard production. These manufacturing services are available to all our clients in need of 1 or 1000 wakeboards.
  • Snowboards

    Starting at $199 these fully functional snowboards are the industry standard. Great all-mountain board featuring a poplar wood core, full wrapped edge, and tri-axial glass. Easily ships in crates of 200 pcs.
    boards packed in a crate getting ready for shipping
  • Shot Snowboards

    We can make custom shot snowboards.
  • Vita Coco Snowboards

    2015-03-31 16.29.06

    American Gear Company recently did a short run of custom snowboards for Vita Coco to give away, here is the promotional video: